In this episode, I am talking with a Romanian food writer & published author Irina Georgescu. Irina has recently published her passion project Carpathia, a book about Romanian cuisine, which she is so fascinated about it. We spend a whole conversation digging into the behind the scenes of this project that took about 3 years from the idea to actually having a book in stores.

Irina tells us:

How it all starts. Which is tons of research and understanding the market trends. The importance here is to see whether there is a market gap & interest in this kind of subject.
Putting the business plan
Finding the literary agent (without an agent, it is difficult to find the publisher). Irina tells us she wrote 200 emails until she finally found the right agent. That was many no’s but you only need one good YES.
Then we move to an exciting part of behind the scenes of photography of the recipe book. Especially the organisational part of it.
I learned that a profession such as prop stylist exists, so that’s something to consider in a bigger projects!