On today’s podcast, I talk with Joanie Simon, a commercial food photographer, stylist, and educator in food photography based in Phoenix, Arizona. Along with working for a wide variety of clients including cookbooks and digital marketing content, she is also known as The Bite Shot, an educational food photography tutorial youtube channel with almost 280k followers, and Instagram of the same name with 105K followers where she shares the behind the scenes of her work. Joanie has also recently released her book, Picture Perfect Food: Master the Art of Food Photography in 52 bite-sized tutorials. Today she shares with us how she started her successful youtube channel, what it takes to shoot for a cookbook, and her new book.

Intro (0:00 - 1:45)

Joanie’s Background (1:45 - 7:32)

What made Joanie decide to teach Food Photography & The beginning of her youtube channel, The Bite Shot (7:32 - 11:32)

Tips and tricks for starting a youtube channel & how the bite shot grew so fast (11:32 - 21:36)

What gear Joanie uses for her content (21:36 - 25:52)

Joanie's client work today (25:52 - 27:57)

Joanie's ideal client (27:57 - 30:54)

How Joanie determines pricing per assignment (30:54 - 34:36)

What it takes to shoot for a cookbook (34:36 - 36:50)

Joanie’s Book - Picture Perfect Food (36:50 - 43:15)

How Joanie keeps her spirits up while making youtube videos (43:15 - 45:21)

Entrepreneurial books that inspire Joanie (45:21 - 49:23)